IQOS - Heated Tobacco.
Real alternatives. Real satisfaction.
![A group of friends, one woman holding a Jade Green IQOS ILUMA Holder.](https://d1y9kwrej2jyxy.cloudfront.net/images/iluma/pages/discover_heated_tobacco/1x/IQOS_ILUMA_Discover-Heating_Hero_lifestyle_simple_Global_Desktop_Standard.jpg?d=0)
Real advanced alternatives to smoking that bring you taste satisfaction and less risk to your health than continuing to smoke*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
*Source based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Better choice
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.True tobacco taste
Savour real tobacco taste, with a wide range of flavour experiences.
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices
![A man holding an IQOS device fist bumps his friend, a smiling woman looks on.](https://d1y9kwrej2jyxy.cloudfront.net/images/iluma/pages/discover_heated_tobacco/1x/IQOS_ILUMA_Discover-Heating-LAS_ContentBlock_Carousel_FullWidth_Grid1_Global_Desktop_Standard.jpg?d=0)
![A bearded man using an Obsidian Black IQOS ILUMA PRIME device.](https://d1y9kwrej2jyxy.cloudfront.net/images/iluma/pages/discover_heated_tobacco/1x/IQOS_ILUMA_Discover-Heating-LAS_ContentBlock_Carousel_FullWidth_Grid3_Global_Desktop_Standard.jpg?d=0)
![A couple embracing, the man holding a Jade Green IQOS ILUMA PRIME.](https://d1y9kwrej2jyxy.cloudfront.net/images/iluma/pages/discover_heated_tobacco/1x/IQOS_ILUMA_Discover-Heating-LAS_ContentBlock_Carousel_FullWidth_Grid2_Global_Desktop_Standard.jpg?d=0)
Our heating
technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.
![An illustration showing IQOS ILUMA SMARTCORE INDUCTION SYSTEM™.](https://d1y9kwrej2jyxy.cloudfront.net/images/iluma/pages/discover_heated_tobacco/1x/IQOS_ILUMA_Discover-Heating_ContentBlock_Simple_Left_Global_Desktop_Standard.jpg?d=0)
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
![An IQOS ILUMA PRIME Pocket Charger and Holder.](https://d1y9kwrej2jyxy.cloudfront.net/images/iluma/pages/discover_heated_tobacco/1x/IQOS_ILUMA_Discover-Heating_Promo_ProductStory_Board_Grid1_Global_Desktop_Standard.jpg?d=0)
Try TEREA flavours
Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
Visit Important information.
Simple ways to switch.
This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.
E produkto aki no ta liber di riesgo i ta kontené nikotina, kua ta adiktivo. Solamente pa usuario adulto.
Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.