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Try the new IQOS ILUMA your way
In-store guided trials, device lending, introduction to TEREA, guidance and support.
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Arrange your IQOS trial
Fill out the form and an IQOS consultant will call you back to arrange your IQOS ILUMA trial.
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Take a guided trial in-store
Our experts are on hand to walk your through the basics and get you started on your IQOS journey.
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Try IQOS ILUMA with an IQOS coach
If you prefer, you can meet an IQOS coach in a place that suits you.
We choose better together.
With IQOS you get an alternative to cigarettes that delivers taste satisfaction with less smell and no smoke.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
Important information: IQOS is not risk-free.
The majority of smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
Which IQOS ILUMA to try?
IQOS ILUMA
Enjoy a clean, bladeless experience with IQOS ILUMA and get [4] free packs of TEREA.
IQOS ILUMA ONE
IQOS ILUMA ONE syncs to your rhythm. Try it and get [4] free packs of TEREA.
IQOS ILUMA PRIME is not part of our lending service. It is only possible for you to try IQOS ILUMA and IQOS ILUMA ONE. IQOS ILUMA™ is designed to be used only with TEREA™ sticks.
Next level technology.
Try TEREA flavours
Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit important information.
IQOS testimonial
“I'm getting even closer to friends, with no cigarette smoke to come between us.”
Let us show you in person
Switching is even easier with a little help from an expert. Our coaches love showing IQOS off and they’ll even come to you. Sign up today for an in-person trial.
Read our Terms and Conditions to find out how we use your information and how you can use our website.
Discover IQOS.
It's time to make a change. To become part of a global IQOS community. Over 13.9 million adult smokers have stopped burning tobacco and started heating it with IQOS*.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption
This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.
E produkto aki no ta liber di riesgo i ta kontené nikotina, kua ta adiktivo. Solamente pa usuario adulto.
Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.
This tobacco product damages your health and is addictive