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IQOS - Heated Tobacco.
Real alternatives. Real satisfaction.
Real advanced alternatives to smoking that bring you taste satisfaction and less risk to your health than continuing to smoke*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
*Source based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Better choice
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.
True tobacco taste
Savour real tobacco taste, with a wide range of flavour experiences.
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices
Better choice
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.True tobacco taste
Savour real tobacco taste, with a wide range of flavour experiences.
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices
I IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS..
Satisfying
No tar
No smoke
Our heating
technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
Try TEREA flavours
Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.
Simple ways to switch.
More Services and Privileges to discover
Care you can count on, privileges to inspire you
This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.
E produkto aki no ta liber di riesgo i ta kontené nikotina, kua ta adiktivo. Solamente pa usuario adulto.
Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.