Discover the benefits of IQOS and heated tobacco.Why adult smokers are switching from smoking to IQOS.
Cigarettes produce tar, IQOS doesn’t
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.
“Consecutive use is attractive, and it is nice that I don't have to care about the weight since it is very light.”
IQOS emits less harmful chemicals than cigarettes
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
IQOS vs cigarette
In the IQOS vs cigarette comparison video, watch as adult smokers see the difference between three puffs of cigarette smoke and three puffs of IQOS tobacco vapour and note their reactions. Just one of the many reasons to stop burning tobacco and to start heating it with IQOS.
Next level innovation.
Our newest heated tobacco devices are packed with breakthrough induction technology for next level sensorial pleasure.
Next level tobacco pleasure.
Savour the taste. Lose the smoke. From classic tobacco to exciting new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.
See Important information.
More Services and Privileges to discover
Care you can count on, privileges to inspire you
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Earn point for member offers, device upgrade and exciting benefits.
Accidental damage protection, rapid replacement and international assistance.
This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.
E produkto aki no ta liber di riesgo i ta kontené nikotina, kua ta adiktivo. Solamente pa usuario adulto.
Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.