There's nothing quite like the feeling of belonging. Being closer to those who matter the most.
Our movement to participate.
It's about belonging.
Let's celebrate this collective progress. The spirit of togetherness, and our shared support for one another.
“Since using IQOS, I found a place, a community, I share a space that fits me. IQOS = elegance, innovation and style. All in one element.”
“The truth is life quality is better with IQOS. There's no bad smell, it's more comfortable for you and the ones around you.”
“My wife is happy since I use IQOS, I don't smell like ashtray anymore and my clothes aren't contaminated.”
Better choices are worth sharing with friends
Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.Refer a friend
IQOS emits less harmful chemicals than cigarettes
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn't burn tobacco, producing significantly lower levels of carbon monoxide compared to cigarettes.
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
Try an IQOS device at home for  days and discover the taste of real tobacco heated, not burned.