Heated tobacco devices.
Real tobacco. Just heated. Try IQOS.

IQOS 3 DUO
Always ready.
Enjoy two consecutive uses without recharging. Our fastest charging holder to date. Elegance included.

IQOS 2.4 PLUS
The start of it all.
Created from the desire to deliver a real alternative for adult smokers. User friendly.
Try IQOS your way. Take a guided trial with an expert instore, or at home with our lending service.

Discover better
Switching to IQOS isn't for just a single day. We're here for you all the way.

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Because IQOS doesn't burn tobacco, it emits 95% less harmful chemicals than cigarettes.*
*“95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
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No fire. No ash. No second-hand smoke.*
Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.
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Most smokers who switch completely, quit cigarettes.
*Source: PMI Financials or estimates, Market Research, IQOS user panels 2019.