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IQOS - Heated Tobacco.
Real alternatives. Real satisfaction.
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.
We choose better together
Better choice
IIQOS is a better choice than continued smoking. IQOS emits an average 95% lower levels of harmful chemicals compared to cigarettes.*
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indorr air quality.*
Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Important information: IQOS is not risk-free.
We IQOS because?
Discover the reasons why millions of adult smokers around the world have switched to IQOS.
No Smoke
Without Tar
Satisfying
*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
New style.
New choices.
IQOS.
This product is not risk-free and provides nicotine, which is addictive. Only for use by adults.
E produkto aki no ta liber di riesgo i ta kontené nikotina, kua ta adiktivo. Solamente pa usuario adulto.
Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.
This tobacco product damages your health and is addictive