A better alternative to smoking cigarettes
Discover the benefits of IQOS
The smart way to enjoy real tobacco satifaction.
If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide.
IQOS has 90% less harmful chemicals* compared to cigarettes. Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.
Important information: This does not mean IQOS is risk free.
Discover the pleasure of heated tobacco.
IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco that you love.
No fire, no burn.
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.