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What is IQOS
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.
Discover IQOSImportant information: IQOS is not risk free.
TOGETHER. FORWARD.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
Important information: IQOS is not risk free.
IQOS ILUMA PRIMENew
Next level pleasure.
Our most refined and advanced device ever. Bladeless. Clean. Effortless.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. See Important information.
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA PRIME
Refined and advanced.
New
IQOS ILUMA
Effortless and enjoyable.
New
IQOS ILUMA ONE
Ready when you are.
Try TEREA flavours
Next level tobacco pleasure.
With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.
I IQOS because…
Discover why milions of adult smokers around the world use IQOS*.
Satisfying
No tar
No smoke
Your style. Your details.
Mix and match as you go our widest range of accessories. Ever.
Discover accessoriesThis product is not risk-free and provides nicotine, which is addictive. Only for use by adults.
E produkto aki no ta liber di riesgo i ta kontené nikotina, kua ta adiktivo. Solamente pa usuario adulto.
Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.