This changes everything
Heat is the essence of many things in life. It warms us, nurtures us, and feeds our planet. At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born.
Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.
IQOS 3 is heating up
Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus™ System - redefined protection and reliability for your IQOS.Discover IQOS 3
The IQOS 3 - tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.Discover IQOS 3 MULTI
Benefits of IQOS
Live in the heat of the moment.
There’s no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette- like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
From IQOS to you
You might be wondering; “Which IQOS is right for me?” Thankfully, you’ve got options.
Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options..quite literally our best IQOS ever.
Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.
ﬀ 2.4 Plus
Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.
Science and Technology
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.
Make it yours
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Lets find your perfect flavour. introducing HEETS™, the new way to enjoy tobacco.
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.