Over a decade of development and billions invested.
IQOS is a product worth switching to.
Heating vs. Burning
Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco satisfaction. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco.
HEETS tobacco sticks.
Open up a pack of HEETS? and you?ll find they?re much shorter compared to cigarettes.
When you light a cigarette, the combination of oxygen and tobacco is what keeps your cigarette lit, burning the tobacco. This provides the energy source needed to extract nicotine and flavor. When smoking a cigarette, you lose most of the tobacco (2/3rds to exact) through the process of burning.
IQOS HeatControl? Technology uses a heating blade to heat the tobacco inside our specially designed tobacco stick - and this replaces the tobacco that is wasted in a cigarette. So you get the enjoyment of all that real tobacco in your tobacco stick? but without wasting it or creating smoke and ash.